Did you know that Search Engine Optimization (SEO) is one of the most important aspects to your website’s visibility and placement of your brand in the digital universe? When used correctly, SEO of your content contributes in reaching a larger audience and increases your engagement rate. This is what helps you stand out from your competition!
However, diving into the world of SEO can be so tricky at times and knowing where to start is the hardest part of all. That is why we put together some of the best tips to consider if you’re looking to boost your website’s SEO game.
According to a study, more than 60% of people use their mobile devices to browse the web, and more than 90% of people use their phone while they’re watching TV! That is why optimization for hand-held viewing is vital as mobile friendly websites are easier for your audience to interact and engage with. Mobile Optimization reformats content to fit within the dimensions of your screen and makes navigation hassle-free.
Pro Tip: Google offers a free mobile friendly test tool and a mobile useability assessment on Google Search console to show how attractive your website is when optimized.
Our collective methods of interacting with search engines have changed drastically over the years. Sometimes we become too occupied to type (or lazy), so, virtual assistants like Siri, Alexa, and Ok Google have proved to be more convenient and accessible, making voice search the ideal method of finding information on the internet.
Voice Search Optimization can be utilized by creating content based on your target audience and using smart keywords that answer user’s general verbal queries based on who, what, where, when, and why?
Pro Tip: Optimizing your website’s UI design & Images with AltText results in faster loading. A key point to remember since voice search engines tend to rank faster-loading sites higher than others.
Rich Snippets are search results put together by Google that feature structured data with valuable information. They also have a massive click-through rate due to their higher ranking. Common examples of Rich Snippets are user formulated reviews, recipes, tutorials, and events.
Pro Tip: Organize your content in a highly structured mechanism by using your content to answer several possible queries together. Make sure to display attractive images, insightful infographics, and top it off with a heading dedicated to the search query.
Expertise, Authoritativeness., and Trustworthiness. These three important pillars of the Google EAT principle are your foundation on improving content quality and legitimacy. Creative, original content is key here.
Google algorithms like Panda and Penguin are tasked to ensure higher quality content becomes more visible while eliminating duplicate and spam content from the index.
Pro Tip: Focus on creating and publishing original content which minimizes factual errors that don’t include shock value or derive from sources with a negative reputation.
Search Engine algorithms prefer content that has depth and semantically related keywords. These are key elements in producing high quality content which allow search engines to show your site’s pages in their search results.
Pro Tip: Focus on comprehensive keyword research, like Google’s ‘Trends’ or ‘People Also Ask’ features, that collect relevant data from around the world, and try implementing them to avoid irrelevant content based on your targeted region.
Gaining backlinks from relevant and authoritative web pages adds value to your website and boosts visibility to your target audience. Link building can be done through practices like Social Bookmarking, Influencer Marketing, and promoting web content on social media platforms and online forums.
Pro Tip: Use various microblogging and listing sites like Tumblr or WordPress.org to gain quality backlinks through social bookmarking.
First impressions are important, right? That is why visual presentation is absolutely crucial. Using high quality images with SEO friendly Alt Tags in your site leads to higher visibility and greater chances of being indexed. An optimized image also enhances your web page ranking and user engagement.
Pro Tip: Use resized images with alt text and choose the right format with the correct dimensions that compresses the image without compromising its quality.
Schema Markup is the language of Search Engines. It is the shared vocabulary used by search engines to understand your website content. Structured data leads to greater website visibility and helps users understand your content better.
Schema can be optimized for organizations, people, and local businesses through the use of news articles, videos, events, etc., by adding all the required information related to the subject. This is central as audiences tend to be directed towards sources with complete and relevant data rather than a website that only partially explains a user’s query.
Pro Tip: Try Google’s Rich Results Test or Schema.org’s Schema Markup Validator to assess the structured data and page authority of your website.
People want something easy to use! Simplifying navigation for your website audience through robust site architecture enhances user experience and helps your website achieve higher rankings. Leveraging UX design complements the website SEO through relatable content, mobile responsiveness, audio and visual elements, and strategic CTA usage.
Pro Tip: Try Google Search Console’s Core Web Vitals for a comprehensive assessment of your website’s interactivity, visual stability, and loading performance.
At the end of the day, you want more people to find your content, enjoy your content, and leave them with a feeling of satisfaction and trust. SEO directs your potential leads to engage with your website and helps build long-term brand awareness. Best SEO practices are based on consistent research and assessments of your website, your target audience, and catering to high-value content for them online.
We know that sometimes it may be difficult to know exactly how to start. No need to stress though, because our INDEX Media experts have you covered. We are committed to maximizing SEO solutions for your brand’s online presence and visibility ranking.
Need proof? Well then how about a free SEO Audit of your website? Contact us at marketing@indexmedia.ae and let’s get started!