In a world where the good, the bad and everything in between spreads at the speed of light, brand image is one of the most important thing in any business. People spread news and feedback about almost anything, and with a strong brand awareness strategy and excellent services or products, you can be sure they are spreading the positive. But what exactly is brand awareness? What: In a nutshell, brand awareness means that consumers know your brand, trust your brand, and choose your brand. You want your brand to stand out from the crowd and be people’s choice, over and […]